Treatments for mature skin: essential anti-aging care

We all want to look beautiful and fresh, even as we age! Unfortunately, everyday life puts our skin to the test: skin aging is a completely natural process, but we can slow it down!

In this article, you will find all our tips, the correct beauty routine and specific treatments to include in your skincare routine to keep mature skin toned and beautiful, giving it the nourishment it needs.

The skin acts as a barrier against external agents, it is the first thing that other people see and it is the mirror of the transformations that our body undergoes over the years, which is why we want it so much, especially the skin on our face, to look healthy and young for a long time.

Let’s see what mature skin is like and what is the best way to treat it. In this article we will talk about:

• What are the typical signs of aging?
• What are the causes of skin aging?
• Beauty routines and treatments for mature skin

What are the typical signs of aging?

The natural aging process begins between the ages of 25 and 30, when the first small expression lines appear, especially in the most sensitive areas, such as the forehead and around the eyes.

Later, expression lines become deeper and more numerous, turning into real wrinkles, which can even affect the area around the mouth, which is more prone to losing elasticity.

Mature skin is characterized by:

• Dry skin
• Thin skin
• Lack of light
• Lack of firmness and tone
• Deep wrinkles
• Pale or yellowish skin
• Open pores
• Hyperpigmentation and age spots

What are the causes of skin aging?

When we talk about causes, we must distinguish between natural causes, linked to the normal process of cellular senescence, and environmental causes, caused by external factors, on which we can act selectively.

Natural causes

• Reduced synthesis of hyaluronic acid : Hyaluronic acid is a polysaccharide responsible for hydration. It is a substance naturally present in our body, including the skin, and one of its main functions is to retain water, helping to keep the skin hydrated and plump. As we age, the production of hyaluronic acid decreases, leading to loss of volume and the appearance of wrinkles.
• Reduced collagen synthesis : skin thickness is mainly determined by the presence of type I collagen. In young skin, collagen synthesis and degradation are perfectly balanced, whereas in mature skin, normal collagen metabolism is disturbed, which leads to a reduction in skin thickness, loss of firmness and turgidity.
• Reduced elastin synthesis : elastin is a protein found in all elastic fibers, such as tendons, arteries and even skin. As we age, we produce less and less elastin, which is why the skin loses its elasticity and expression lines and then wrinkles begin to appear, caused by the skin's inability to stretch again after a change.
• Variations in melanin production : the mechanisms of melanin production also begin to vary with age, which is why irregular melanin production is often observed with the formation of darker hyperpigmentation spots, very common on the hands, face and décolleté.

Environmental causes

• Stress , which leads to the production of free radicals, reactive and unstable species that bind to the components of our skin (lipids, phospholipids, collagen and hyaluronic acid), damaging them and causing premature aging.
• Pollution : continuous exposure to smoke and pollutants damages our skin, limiting its ability to breathe and hydrate.
• Exposure to UV rays , which also cause the release of free radicals, can actually damage the deepest layers of our skin.
• An inadequate diet .
• Smoking and alcohol.

It is precisely against these last factors that we can act, avoiding all situations that accelerate the normal aging process and externally integrating all the substances useful for the regeneration of the epidermis and that can stimulate the synthesis of new cells.

The beauty routine and treatments for mature skin

A complete beauty routine for mature skin that needs nourishment includes a specific cleansing, a hydrating and normalizing pre-treatment, a specific treatment, an antioxidant and anti-aging treatment, an illuminating treatment, a lip treat (a detail not to be underestimated!) and an intensive treatment.

Here's how to build a complete anti-aging routine:

• Step 1 - Specific cleaning
• Step 2 - Tonic
• Step 3 - Facial serum
• Step 4 - Face Cream
• Step 5 - Eye contour treatment
• Facial masks - weekly treatment
• Exfoliation - monthly or weekly treatment
• A suitable dietary supplement

Step 1 - Specific cleaning

A good routine always starts with a good cleansing routine. Here are some of the products we can choose to perfectly cleanse our skin:

Gentle cleansing is the first step towards beauty for your skin. To keep your skin feeling light, clean and radiant, morning and night, you can use the Blueberry Gentle Cleansing Mousse , soft and delicate, designed to gently cleanse even the most demanding skin types. It is made with natural and sustainable ingredients and its formula is so special because it contains all the energy and vitality of nature. It contains the amazing blueberry constitutional water, obtained through an innovative open-cell drying method from the plant's constituent tissue to capture all the benefits of this super fruit. It also contains hyaluronic acid to hydrate and brighten the skin, active extract of Venere rice, rich in minerals and natural antioxidants, and calendula, a sweet ingredient to pamper you and make you feel special!

Pour a small amount of cleansing mousse into the palm of your hand and apply it to your face in circular motions whenever you want to deeply cleanse your skin of makeup, pollution and the stress of the day. Rinse thoroughly.

Double cleaning
A great way to cleanse your face is to do a double cleanse. This is a practice that originated in famous Korean skincare and allows for a deep cleansing of the skin through two successive phases:

1. Oil-based cleanser that works in conjunction with the Makeup Remover Gel Oil
2. Foam or water-based cleansing with the Blueberry Gentle Cleansing Mousse or Micellar Water )

Step 2 - Toner, a hydrating and normalizing pre-treatment

Toner is a beauty water that should be sprayed directly onto the face and spread over the skin with your fingertips. It helps the skin prepare for the next steps in the beauty routine.

Rose hydrolate : this hydrolate is suitable for very dry and sensitive skin. It tones, soothes and purifies the epidermis. It has an anti-aging effect and reduces fine wrinkles.

It can be used pure, sprayed on the face as an anti-aging toner after cleansing, and serums and face creams can be applied directly to damp skin. It can be incorporated into the aqueous phase of creams for dry and sensitive skin, anti-aging creams, soothing creams for skin irritations, anti-dandruff lotions, lotions to gently cleanse children's skin and gentle two-phase make-up removers.

Step 3 - Facial serum: boost your routine with Pure Actives

Pure Actives are facial serums with a watery, impalpable and very light texture, perfectly adapted to all skin types, from the youngest and most impure to the most mature and dry. They all have an anti-aging function and can be used on the face alone, as a serum, or as a booster, adding 1 or 2 drops to your serum or face cream. They can be used alone or mixed together. They are:

• Hyaluronic Acid : the anti-aging agent par excellence, with its filling, nourishing and hydrating action on the deepest layers of the epidermis.
• Coenzyme Q10 : has a real protective action because it is capable of restoring the lipid barrier and its antioxidant action gives the face a more youthful and fresh appearance.
• Plant collagen : the plant-based alternative to animal collagen with anti-aging, smoothing action and an instant "wow" effect.
• Eco-fermented Serum : a Korean-inspired active ingredient with anti-aging, anti-blemish and softening action.
• Phytoretinol : the natural alternative to retinol with anti-aging, regenerating and lifting action, a vitamin A equivalent with maximum skin tolerance.
• Niacinamide + Zinc : a powerful serum with sebum-regulating, calming and protective action, capable of preventing the appearance of new imperfections and reducing sebum production, making the skin less shiny and the texture more compact, uniform and luminous.
• Peptide Complex with Sacha Inchi : its watchwords are firming, toning, filling and we can use its prodigious properties not only to care for the skin on our face but also on our décolleté.
• Vitamin C : with its strong antioxidant power, it is able to slow down the action of free radicals and has a soothing effect: it lightens dark spots and compacts the texture. It gives the skin extreme luminosity, leaving it fresh and radiant.
• AHA Peel : the only monthly treatment for deep skin exfoliation with regenerating and softening action. The final magic touch for a truly complete skincare routine. We will tell you more about this product later.

You can read more about all the features of Pure Actives in the detailed articles here: Anti-aging beauty routine with Pure Actives! and Pure Actives and their use!

Other face serums: specific treatments

Instead of or in addition to Pure Assets, you can also choose:

• Bioactive Anti-Aging Serum : this serum is a true elixir of youth and regeneration that, thanks to high-performance substances obtained from sophisticated cosmetic biotechnology processes, will give your skin an ageless tone and radiance. It is the ideal product for those who want to start preventing the appearance of wrinkles, or reduce existing ones, and want relaxed and plumped skin. Recommended for the eye and mouth area.
  
  Apply daily, morning and evening, after cleansing your face and before applying your favourite cream. Massage gently, allowing the skin to absorb the precious ingredients of this serum, paying particular attention to critical areas (forehead, eye contour, lip contour). The consistency and regularity will pay off!

• Proage Ultra Serum is an organically certified anti-aging, regenerating and repairing serum based on ceramides and Phytoretinol. It is an ideal facial serum for mature skin, even the most sensitive, thanks to its formula rich in precious ceramides. Ceramides are molecules naturally present in our skin, essential for the integrity and balance of the skin barrier. It also contains Phytoretinol with a regenerating action and Peptides with an illuminating and toning action for even and compact skin.
  
  The formula is vegan and dermatologically tested on sensitive skin.

Step 4 - The face cream: an antioxidant and anti-aging treatment

After the serum, an anti-aging cream should be applied to the face.

If we want an anti-aging cream and we are under 40 years old :

• Anti-Aging Pomegranate Face Cream , with high antioxidant and anti-aging potential. This face cream is rich in natural active ingredients capable of counteracting the effects of time and the action of free radicals, deeply nourishing the skin of the face and décolleté. It contains all the vitality of the pomegranate from which we extract, through a process of drying open cells from the constituent tissue of the fruit, an elixir rich in antioxidants, vitamins and minerals that are precious for our skin.
  
  It is made with 5 nourishing vegetable oils (shea, baobab, argan, jojoba and olive) and also contains Phytoretinol (natural vitamin A) to stimulate cell renewal and a blend of antioxidant and anti-aging agents (vitamin E, hyaluronic acid and rice extract) for fresh, radiant and ageless skin.
  
  Apply daily, morning and evening, to clean skin, after your favorite serum. Massage gently, allowing the skin to absorb the precious ingredients, focusing particularly on critical areas (forehead, eye contour, lip contour).

If we want an anti-aging cream and we are over 40 years old :

• Lift & Defence Face Cream is a perfect day cream that lifts and protects against blue light damage and is based on Plant Collagen and Ectoin. It is an organic certified anti-aging cream with a lifting and protective effect. Thanks to its comfortable texture, it is suitable for all types of mature skin, even combination or dry skin. It provides an immediately visible and long-lasting tightening effect.
  
  Contains plant-based collagen with an elasticizing and lifting action that improves skin firmness 45 minutes after application. The formula also contains marine ferments that can fill in wrinkles, thus exerting a smoothing action, stimulating the production of collagen, elastin and hyaluronic acid and giving the skin firmness. Another key ingredient is ectoine, a multifunctional active ingredient that preserves skin hydration and protects it from blue light and damage caused by UV rays. The formula is vegan and dermatologically tested on sensitive skin.

• Deep Care Night Cream is the anti-aging face cream designed for the night: it leads the skin to deep renewal. Certified organic and with an ultra-rich formula, it is ideal for mature and demanding skin, enhanced with a blend of highly functional active ingredients to deeply nourish and renew the skin while you sleep. It contains AHA fruit acids, Sacha Inchi peptides, which add volume and have an anti-gravity action, and a rich blend of vegetable oils that combat free radicals and provide nutrition and elasticity.
  
  AHA fruit acids promote skin renewal and minimise signs of ageing and discoloration, for radiant, even and velvety skin. Sacha Inchi peptides combat sagging skin thanks to their "anti-gravity" action and help reduce the volume and thickness of wrinkles. Hyaluronic acid and sugars (saccharides and betaine) act as "hydration magnets", leaving the skin plump and hydrated for a long time. The blend of vegetable oils (rosehip, shea, sunflower, cocoa and olive oil), enriched with Omega 3 and 6, neutralises free radicals and provides nourishment and elasticity. The formula is vegan and dermatologically tested on sensitive skin.

Step 5 - Eye contour treatment

Say goodbye to puffiness, dark circles, wrinkles and shiny eyes in just one step? It's not a dream, just use the right eye contour!

If you are under 40 , you can choose the 3-in-1 Eye Contour Cream from the Wow range . It contains natural caffeine, which helps stimulate microcirculation and relieve puffiness and fatigue, and Phytoretinol, Hyaluronic Acid and Argan to help combat signs of aging and relax your features. Bentonite clay, along with Witch Hazel and Damask Rose, helps to smooth and tone, while the powerful Jasmine and Hawthorn phytocomplex has demonstrated effective anti-aging and brightening action, combating wrinkles and dark circles and giving your eyes a real WOW effect!

If you are over 40 , the ideal eye contour product is the Lift & Restore Eye Contour , a serum and eye contour mask made with Proage Complex 12, peptides, bromelain and marine ferments. It has a super-comfortable and fresh gel texture and, thanks to its very rich formula, it acts globally on the eye contour area for a fresh and lifted appearance: it combines a lifting, decongestant, moisturising and soothing action. It can be used as a serum and as an eye mask in combination with the Eyestar Reusable Silicone Eye Patches . In this case, simply apply a slightly larger amount and then apply the washable and reusable silicone patches on top, leaving them to act for 15 minutes.

And to complete the job? Eyelash and Eyebrow Strengthening Serum: a truly amazing look cannot be achieved without long, strong eyelashes and thick, well-defined eyebrows. With a precious blend of oils and vitamins to help strengthen and hydrate both eyelashes and eyebrows, making them healthier, stronger and... bigger! Thanks to its wonderful ingredients, such as organic castor, argan, jojoba and sweet almond oils, with their famous restructuring and film-forming properties, it nourishes and regenerates, giving strength and vitality. Your eyelashes and eyebrows will then be ready to frame a truly WOW look!

Face masks: an intensive weekly treatment

A complete anti-aging routine can include face masks once or twice a week. Masks should always be applied to a freshly cleansed face, or even immediately after exfoliation, to allow the active ingredients to be more easily absorbed by the skin. There are different types of masks:

• The 2-step anti-aging beauty mask is perfect for combating dullness, eliminating dead cells and fighting signs of aging. It is a truly intensive treatment: the exfoliant purifies the skin and prepares it for treatment, the mask has a very high concentration of natural anti-aging phytocomplexes capable of giving tone and radiance. Cleanse the skin and apply the exfoliant using circular movements. Massage vigorously and then remove any residue with water or a cotton pad. The skin will be smooth, detoxified and ready to absorb the active ingredients of the mask. Open the wondermask and apply an even layer all over the face (you can use your fingertips or a soft-bristled brush). Leave it on for 15 minutes and then remove it. Under the mask, your skin will be as soft and velvety as a rose petal.

• Organic Anti-Aging and Brightening Facial Mask - Forever Young : a concentrated anti-aging mask that regenerates the skin and gives it a fresh, rested and relaxed appearance! It is a true intensive treatment that combats the signs of aging and helps to firm and tone the skin. To use it at its best, simply wet your face with water or a toner of your choice, apply a small amount with your fingers or a brush, such as the Wonderbrush . In contact with water, the texture becomes creamier and easier to spread. Then, leave on for 15 to 20 minutes and remove with a face towel. Your skin will be brighter, firmer and more relaxed. The icing on the cake? The packaging is "zero waste": the bottle is made of glass and the cap is made of aluminum!

Exfoliation

In a complete anti-aging routine, the exfoliation phase is also very important. This can be done with mechanical exfoliants, for a more superficial exfoliation, or with chemical peels, for a deeper exfoliation. After exfoliation, the skin looks regenerated, smoother and brighter.

Among the " mechanical " exfoliants, to be used once a week, we can choose between:

• Wonderscrub Facial Exfoliating Gel : This is a gentle exfoliating gel that regenerates the skin through mechanical movements and can be used once a week instead of cleansing or before applying facial masks. It contains all the vitality of the pomegranate, a fruit super rich in antioxidants, vitamins and precious minerals, from which we extract a true elixir for the skin through an open-cell drying process. It eliminates dull skin and dead cells and invigorates the skin.

• Nice to Meet You Concentrated Exfoliating Mousse for Face & Hands : a super concentrated exfoliating mousse for the face and hands, with a soft but firm texture. It gently exfoliates, removing dead cells and pollution, to make your skin look brighter from the first glance (and the first handshake!). It provides a 2-in-1 exfoliation: the brown sugar performs a very light first exfoliation, eliminating the first layer of dead cells and eliminating a dull complexion. The biodegradable cellulose spheres act as a second, deeper exfoliation, eliminating the remaining dead cells and stimulating cell renewal. The packaging is "zero waste": the bottle is made of glass and the cap is made of aluminum!

As a chemical peel, to be used once a month, there is:

• AHA Peel : This is a monthly deep cleansing and regenerating treatment with high skin tolerance. It is recommended for those who want to minimize signs of aging, blemishes and dull skin. It is suitable for all skin types, even the most sensitive, thanks to a skilful blend of natural alpha-hydroxy acids (5% concentration and Italian fruit acid derivatives) that make the formula gentle but highly effective. It promotes skin renewal from the outside, accelerating natural cell renewal, and from the inside, nourishing and protecting the deepest layers. After 6 days, the skin is 83% renewed.
  
  How to use: apply to the face, leave on for 10 minutes and then rinse. The treatment is repeated once a day for 6 days, once a month. On the days when the peeling is performed, it is not recommended to perform other types of exfoliation. Simply wait 1 week - 10 days and then resume exfoliating your face once a week.

A suitable dietary supplement

For a truly complete anti-aging routine, we can also act from within, with a specific food supplement.