Pure and concentrated active ingredients: facial serums to boost your anti-aging beauty routine - La Saponaria
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Pure Actives are facial serums that need no introduction: they are true best-sellers because, thanks to their pure ingredients and innovative formulas, they have "revolutionized the concept of natural beauty, offering visible results and combining effectiveness and respect for the environment."
The natural frontier of anti-aging has powerful allies on its side! These are pure facial serums with surprising effectiveness, each with a specific and targeted action, allowing you to choose the one best suited to your skin. Saponaria's Pure Actives are, in fact, the most copied and imitated cosmetics of recent years, but why settle for copies when we can have the originals? Their proven effectiveness has already won the hearts of many, and innovative formulas, sustainable packaging, and fair prices have done the rest.
Now, they come with a great new feature: they are certified by Cosmos Organic and their effectiveness is clinically tested.
Let's get to know them better:
- Pure actives, what are they: a brief introduction
- Characteristics of mature skin
- Natural causes of skin aging
- Environmental causes of skin aging
- Pure active ingredients: let's look at them in more detail.
- Pure assets: who they are and what they do
Pure assets, what are they: a brief introduction
They come in the form of serums with a watery, impalpable, and very light texture, making them perfectly suitable for all skin types, from the youngest and most impure to the most mature and dry. They are:
Hyaluronic acid : La Saponaria's much-loved and well-known Hyaluronic Acid, a specific anti-wrinkle treatment with multiple molecular weights that has won the hearts of many, has a moisturizing and plumping function!
Bakuchiol : a natural alternative to retinol, with regenerating and lifting action. It is an oil-based serum, making it perfect for dry and mature skin. It acts on wrinkle lines, reducing their depth and thickness. It improves skin elasticity, firmness, and uniformity, giving the face a younger and more regenerated appearance.
Plant-based collagen : the plant-based alternative to animal collagen with an anti-aging, plumping, and instant lifting effect. It's the pure active ingredient to choose before a special night for its amazing results.
Fermented complex : Korean-inspired active ingredient with anti-aging, anti-blemish, and smoothing action, based on natural fermented ingredients.
Phytoretinol : a natural alternative to retinol, with anti-aging, regenerating and lifting action, an equivalent of vitamin A with maximum skin tolerance that mimics the actions of retinol.
Peptide complex : its keywords are firmness, toning, plumping, and we can use its prodigious characteristics not only to care for the skin of the face, but also the décolleté.
Vitamin C : with strong antioxidant power, it is able to slow down the action of free radicals and has a soothing effect: it lightens blemishes and evens out skin texture. It gives the skin extreme luminosity, leaving it fresh and radiant.
Niacinamide + Zinc : a powerful active ingredient with sebum-regulating, soothing, and protective action that prevents the appearance of new imperfections and reduces sebum production, making the skin less shiny and the texture more compact, even, and radiant.
Salicylic acid : the pure active ingredient to balance the skin and reduce imperfections! Thanks to its exfoliating properties, it is particularly useful in cases of acne or impure skin.
AHA Peeling : deep exfoliation of the skin with regenerating and soothing action. The skin is globally regenerated, ready to absorb all the active ingredients of the beauty routine .
Let's get to know them better in detail and see together how and when to use them to improve our anti-wrinkle routines, brighten our skin, smooth expression lines, and reduce dyschromia and imperfections.

Characteristics of mature skin
We all want to maintain a beautiful and fresh appearance, even as the years go by! Unfortunately, daily life takes its toll on our skin, and skin aging is a completely natural process, which we can, however, slow down. We can do a lot to take care of our skin and give it all the nutrients it needs so that it always looks its best.
The natural aging process begins between the ages of 25 and 30, when we see the first fine lines appear, especially in more sensitive areas such as the forehead and around the eyes. From the age of 25, we lose 1% of collagen per year, and after the age of 30, we lose more collagen than we produce.
That's why, as the years go by, these signs become deeper and more numerous, eventually turning into real wrinkles, which also affect the area around the mouth, more prone to losing elasticity.
Mature skin is characterized by:
- Dry skin
- Thin skin
- Lack of brightness
- Lack of firmness and tone
- Deep wrinkles
- Pale or yellowish complexion
- Open pores
- Hyperpigmentation and age spots
The causes of this process are both natural, related to the normal process of cellular senescence, and environmental, caused by external factors.
Natural causes of skin aging
The main natural causes of skin aging are:
- Reduced collagen synthesis : skin thickness is primarily determined by the presence of collagen. In young skin, collagen synthesis and degradation are perfectly balanced, while in mature skin, normal collagen metabolism is disrupted, resulting in reduced skin thickness, loss of firmness, and turgor.
- Reduced elastin synthesis : Elastin is a protein found in all elastic fibers, such as tendons, arteries, and even the skin. As we age, we produce less and less elastin, which is why the skin loses its elasticity and expression lines begin to appear first, followed by wrinkles, caused by the skin's inability to stretch again after a change.
- Variations in melanin production : the mechanisms of melanin production also begin to vary with age, which is why we often see irregular melanin production with the formation of darker hyperpigmentation spots, very common on the hands, face, and chest.
Environmental causes of skin aging
The main environmental causes of skin aging are:
- Stress leads to the production of free radicals, reactive and unstable species that bind to the components of our skin (lipids, phospholipids, collagen, and hyaluronic acid), damaging them and causing premature aging.
- Pollution . Continuous exposure to smoke and pollutants attacks our skin, restricting its ability to breathe and hydrate.
- Exposure to UV rays , which also cause the release of free radicals, can even damage the deepest layers of our skin.
- Inadequate diet .
- Smoking and alcohol .
Both natural and environmental causes can be combated, thus preventing the acceleration of the normal aging process and externally integrating all substances useful for the regeneration of the epidermis and that can stimulate the synthesis of new cells.
In general, as we have seen, skin ages, loses its radiance and elasticity for a variety of reasons. That's why we can't rely on a single product that, however complete it may be, will never be able to address so many facets. Instead, for effective action, we need to act on several fronts. Only then will we achieve our goal of preserving radiant and relaxed skin over time.
Pure and concentrated active ingredients: let's look at them in more detail.
And that's precisely how pure active ingredients work: a coordinated action on multiple fronts that will never conflict with other treatments, but will perfectly complement them. In fact, they are pure, highly functional and powerful products, but extremely well tolerated and suitable for all skin types, from combination, oily and asphyxiated skin to dry or very dry and sensitive skin, and are suitable for all ages.
Each skin type will find its own reference Pure Active ingredient, but nothing prevents us from using them together to maximize their action.
For example: you are 20 years old and have imperfections, but also want to prevent wrinkles? Your reference active ingredients will be Niacinamide + Zinc, perfect for all types of combination skin, and Plant Collagen, ideal for an immediate tightening effect. On the other hand, you are 30 years old and want to reduce expression lines? You can use Phytoretinol for a long-term action combined with Hyaluronic Acid, which adds volume.
Or are you 40 years old and want brighter, spotless skin? Its key active ingredient is vitamin C, to which you can add the toning and plumping action of the Peptide Complex.
If, on the other hand, you are 50 years old or more and your wrinkles are deep and pronounced, a combination of Bakuchiol, Peptide Complex, and Fermented Complex may truly be the effective action you are looking for. To use them all together, we can mix them or use some pure as a serum and add drops of others to your facial cream. Finally, we can use some in the morning and others at night.
Pure assets: who they are and what they do
They are powerful and easy to use. They are certified organic and their effectiveness is clinically proven. Here are their main features in detail:
Hyaluronic acid
Multimolecular hyaluronic acid is a concentrated biological facial serum with a moisturizing and plumping effect.

It needs no introduction: it's the ultimate anti-wrinkle product!
Its strength lies in its multiple molecular weights, which allow it to exert its extraordinary moisturizing action on the surface (high and medium weight) and treat wrinkles deeply (low and very low weight).
After use, the skin feels smoother and plumper, wrinkles and minor sagging are filled in, for a relaxing effect and a visible reduction in wrinkle depth. Its effectiveness is clinically proven.
Recommended for : those looking for a specific product to combat wrinkles .
Bakuchiol
Bakuchiol is a concentrated organic facial serum that regenerates and lifts: the natural and skin-compatible alternative to retinol, in an oil!

This is an organically certified anti-aging facial serum that works on wrinkle lines, reducing their depth and thickness. It improves skin elasticity, firmness, and evenness, giving the face a younger and more regenerated appearance.
Bakuchiol is an excellent alternative to retinol, without the latter's disadvantages.
- It is not photosensitizing and can be used year-round, even in summer.
- It is highly dermocompatible and well tolerated even by sensitive skin.
- It is of plant origin, being extracted from the seeds and leaves of Psoralea Corylifolia, known as Babchi.
Recommended for : those seeking a younger and fresher appearance.
Plant-based collagen
Plant-based collagen is a concentrated organic serum for facial lifting and toning.

As we saw earlier, collagen is a protein that forms the structure of the skin and provides support to it. It is used in the production of anti-aging cosmetics to provide elasticity to the skin and promote cell renewal.
The problem? The collagen commonly used is of animal origin. This means that its particles are too large; therefore, they don't penetrate deeply, performing only a superficial and temporary action.
Plant-based collagen is the plant-based alternative to animal collagen, specifically designed for cosmetic use and to act on the deeper layers of the skin. It is capable of providing hydration to the skin and a powerful immediate anti-aging effect (+18% skin firmness), but if applied consistently, the results will be visible and stable even in the long term.
Who it's recommended for : for those seeking greater skin elasticity, but also, thanks to its immediate tightening effect, for those who want to look their best on special occasions.
Fermented Complex
The Fermented Complex is a concentrated organic facial serum with a lifting and smoothing effect. Inspired by Korea, it is particularly effective as a smoothing agent and ideal for those seeking porcelain-like skin.

An innovative, Korean-inspired product based on natural ingredients that undergo a fermentation process, making them more potent and effective on the skin. The Fermented Complex is a pure active ingredient based on Marine Phytocomplex, an extract obtained from the fermentation of marine microalgae, which has anti-aging and lifting effects.
It also stimulates the synthesis of collagen, elastin, and hyaluronic acid, essential components for healthy skin.
Recommended for : anyone who needs a complete product to smooth skin texture, even out complexion, and combat wrinkles .
Phytoretinol
Phytoretinol is a concentrated organic facial serum with regenerating and lifting action, a perfect and skin-compatible alternative to classic retinol.

Retinol is a provitamin A that fights skin aging. The problem? It's chemical in origin, photosensitizing, and irritates the skin!
Phytoretinol is a natural alternative to retinol, a vitamin A equivalent with maximum skin tolerability that mimics the actions of retinol, promoting, in particular, collagen synthesis and cell renewal.
Recommended for : those who need long-term anti-aging treatment .
Peptide Complex
The Peptide Complex is a smoothing and firming biological serum for the face and décolleté.

Considered great allies in the fight against skin aging, peptides are short sequences of amino acids whose main characteristic is to stimulate the production of collagen and elastin, giving tone and elasticity to the skin.
The Peptide Complex contains a plant-derived hexapeptide derived from fermentation and Sacha Inchi extract, a plant from Peru already known to the Incas. The combination of these two ingredients promotes facial and décolleté rejuvenation: this serum combats skin sagging and can be used on both the face and breasts.
The Peptide Complex is capable of
- to improve skin tone and elasticity
- to combat the natural sagging of the skin
- to stimulate the production of collagen and elastin
- to minimize the appearance of blemishes and redness on the skin
- to leave the skin smoother, firmer and with fewer marks
Vitamin C
Vitamin C is a concentrated, brightening, and illuminating organic facial serum with a concentrated and even more functional formula.

Vitamin C is an extremely powerful antioxidant that neutralizes the action of free radicals and combats the signs of aging by stimulating collagen production.
It provides extreme radiance to the skin, leaving it fresh and radiant. This prodigious active ingredient also has a unifying effect: it lightens blemishes and evens out skin texture.
Recommended for : those who wish to brighten their face and even out their complexion .
Niacinamide + Zinc
Pure active ingredient ideal for combination and impure skin, with sebum-balancing and anti-blemish action.

Niacinamide, along with zinc, is the perfect ally in the fight against pimples, blemishes, and blackheads.
In fact, this active ingredient is able to prevent the appearance of new blemishes and reduce sebum production, making the skin less shiny. It also acts on enlarged pores, making the skin texture firmer, more even and luminous. With its calming action, it is also perfect for combating redness or post-acne blemishes. It prevents photoaging and has a protective action against sunlight and atmospheric agents.
Recommended for : all combination and oily skin types, but also for stressed and polluted skin .
Niacinamide at 10% and zinc gluconate at 3% are combined in our shock-action active ingredient.
Salicylic acid
Salicylic acid is a very potent purifying and sebum-regulating concentrate!

This facial serum targets imperfections typical of acne-prone or impure skin. In particular, the active ingredient penetrates the pores, reducing blockage caused by the accumulation of excess sebum and dead cells, thus limiting the formation of new blemishes and blackheads. Furthermore, among its benefits, this valuable active ingredient helps maintain the balance of the skin's microbiome, essential for preserving skin health and preventing imbalances that can lead to the formation of blemishes and inflammation.
Recommended for : all skin types prone to acne or with impurities, even the most sensitive .
Its purifying action is a panacea that provides lasting benefits.
AHA Peeling
The AHA Peel is a biological exfoliating and regenerating rinse-off treatment.

AHA Peel is a deep cleansing and regenerating treatment with high skin tolerance.
It is dermatologically tested for sensitive skin and is suitable for all skin types, even the most sensitive, thanks to a smart blend of natural alpha-hydroxy acids (5% concentration) that make the formula gentle yet highly effective.
It is clinically tested and perfect for those who want to minimize the signs of aging, blemishes, and dull skin, as it promotes skin renewal from the outside, accelerating natural cell renewal, and from the inside, being able to nourish and protect the deepest layers.
- Gently exfoliates the skin -> resulting in more even, radiant, and smooth skin.
- Protects collagen -> firmer skin
- Stimulates fibroblasts to produce new fibrils -> younger and smoother skin.
How to choose and when to use Pure Actives
Pure active ingredients can be used morning and night: none of them are photosensitizing. They can be included in your daily beauty routine immediately after cleansing and before applying facial cream, or as a complement to it.
To help you choose the Pure Assets best suited to your needs, please consult our table below:

The active ingredients can be used mixed together, alternated, or combined with your favorite facial creams or serums!
They can be used:
- Used alone , before or as an alternative to cream, apply 2 drops of the product directly to the face and massage until completely absorbed;
- As a booster , add 1 or 2 drops of the product to your favorite facial cream or serum. This will make the cream's texture much lighter to the touch and easier to absorb, increasing its effectiveness!
- After using the AHA Peel , you can use all pure active ingredients except Niacinamide + Zinc.
- Mixed together : 1 drop of each chosen pure active ingredient can be mixed in each application. The exception is Bakuchiol which, being oil-based, does not mix with the other active ingredients, but can be applied immediately afterwards. Niacinimide and Vitamin C cannot be mixed: it is best to use one in the morning routine and the other in the evening routine, if you want to use both!